Rajivpatel

BUSINESS COLUMNIST FOR SWISS RADIO AND TELEVISION

Follow Rajiv and watch his videos on Facebook and Twitter.

Rajiv Patel is economic attaché at the Embassy of India in Berne and business columnist for Swiss Radio and Television. He has a degree in finance from the University of Delhi and does management consultancy for large corporations worldwide. He enjoys cricket, sudoku and love songs.

My love life is bland. Can you help me spice it up?

Dear Rajiv,

My love life is bland. Can you help me spice it up?

Willy B., Munich

My auntie Indira from Hyderabad has a special love potion that does wonders when the old tandoor oven isn’t performing so well anymore. Just mix 1 cup of freshly squeezed fennel juice with half a cup of warm milk, add 1 teaspoon of turmeric, 2 teaspoons of ground coriander seeds, 3 black mustard seeds, and share this cocktail with your Fräulein half an hour before action time. I’ve tried this recipe on quite a few lucky ladies in the past. And let me tell you, it makes them hotter than vindaloo curry.

The problem I’ve noticed in the West, however, is that most of the blandness comes from a structural problem: the traditional, monogamous marriage is a turn-off that even the best aphrodisiac drink cannot compensate for. As Friedrich A. Hayek himself wrote in The Road to Serfdom back in 1943, “government control of decision-making through central planning inevitably leads to the tyranny of a dictator.” In relationships, just like in economics, it is a proven fact that free markets are best: they encourage creativity, entrepreneurship and efficient transactions.

Of course, this is all pure theory. In real life, we all accept some level of regulation. In exchange, we get stability and predictability, which puts our minds (and bodies) at ease. By limiting competition, we make sure that markets don’t overheat and crises don’t occur all too often. It’s the “social contract” which Rousseau described way back in the 18th century: not a very exciting programme, but 250 years later, they are still teaching this stuff in schools.

So if you want to spice up your love life, just trust Auntie Indira’s fennel juice mix. You will be surprised how good it actually tastes. Oh, and one more thing. When you start having kids, simply double the ration.

Follow Rajiv and watch his videos on Facebook and Twitter.

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